PROFITABLE
& SCALABLE
Join our exclusive community of dance studio owners committed to growth, innovation, and creating impactful
experiences for their students. Whether you're just starting out, looking to expand, or seeking a transformative business
journey, my personalised business coaching and immersive programs will guide you every step of the way.
-Simplify & Scale-


As a Dance Business Coach and Mastermind Mentor, I work with high-performing dance studio owners who are ready to simplify operations, strengthen their leadership, and scale their businesses for growth, impact, and profit.
With more than 30 years of experience in the dance industry, I’ve built, bought, and sold multiple successful dance studios—including my flagship studio, which grew to over 1,000 students, a team of 30+ staff, and sold for multiple six figures.
Through decades of hands-on experience, I’ve developed proven strategies that help studio owners streamline their systems, refine their marketing and enrolment processes, and create sustainable growth without burnout. I know what works—and what doesn’t—when it comes to building a thriving, profitable dance studio business.
But success isn’t just about numbers. It’s about cultivating a community where families feel valued, students are inspired to learn, and studio owners have the space to lead with clarity and confidence.
Today, I dedicate my time to coaching and mentoring dance studio owners and creative entrepreneurs, helping them take control of their business, amplify their results, and achieve true freedom through intentional strategy, structure, and support.
Working with Jen has helped me to find the balance between my personal life and business responsibilities in the way that it has clearly identified my values and priorities, which in turn has instigated decisions to restructure staffing, scheduling or reframe my thoughts and expectations to reflect what is important to me.
I've had an Increase in income of nearly $3000/week & our Minis Program has doubled from 6 classes on offer per week to 12 classes on offer per week, with 11 classes at full capacity.
My growth is mind blowing...
Previous End of Year Enrolments:
2022 - 170
2023 - 220
Starting Enrolments (day 1 of term 1):
2023 - 100
2024 - 205 (240 by end of Wk 1)
Booked Trials:
2023 - Approx. 10
2024 - 75
A reflection of my journey since joining you!!
I've increased my income by $33,000!!
Jen is an invaluable resource in helping me achieve my business goals. She has provided me with practical and actionable advice in helping me develop a clear plan for success.
I am grateful for the guidance and support Jen has provided throughout our time together, and I look forward to seeing what is yet to come.

Time, Money, and Stress
Dance AI is your AI-powered business team, designed exclusively for dance studio owners. It gives you instant access to powerful AI tools that handle the day-to-day tasks that eat up your time.
No more staring at blank screens trying to write emails, stressing over concert schedules, or scrambling for social media content.
With Dance AI, it’s all done for you.

Innovative Marketing | Retention | Biz Growth Strategies for Dance Studio Owners
Dance Studio Scaled is a weekly podcast for dance studio owners and business entrepreneurs ready to simplify, streamline, and succeed. Hosted by Dance Business Coach Jen Dalton, with 30 years of industry experience, this podcast delivers expert strategies to boost enrolment numbers, increase income, and improve retention. Each episode combines actionable marketing tips, mindset insights, and honest conversations to help you build a thriving, profitable dance studio business while achieving work-life balance.

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